Exchange Outfit

PROJECT OVERVIEW

Exchange Outfit is an online designer consignment store that sells authentic and pre-loved designer pieces. I was asked to create a logo and come up with a design concept for a mobile app along with a website. This project is an on-going project and in this case study, I focused more on showcasing the design process of the logo and mobile app. Full permission was granted by the Client to share the design ideas and the process both online and offline.

*Project time frame: in progress

TARGET USERS

For those who are looking for top quality items at affordable prices.

TOOLS USED

  • Illustrator
  • Photoshop
  • Sketch 
  • Marvel

MY ROLES

  • Concept development
  • User Research
  • User Testing
  • UX, UI

CONCEPT DEVELOPMENT 

In the first concept development meeting with the Client, some keywords and colour themes which describes their brand concepts were discussed along with card sorting.

KEYWORDS CHOSEN BY THE CLIENT 

Elegant, luxury, Quality
Simple, clean, meaningful
Friendly, easy to approach
Treasure hunt, playful 

LOGO DESIGN PROCESS 

On the basis of thorough market and user research, different logo iterations were sketched out. After a few meetings with the Client, we decided to use the full-name and two alphabets. For the two alphabets, E and O were used to represent the brand. The O is like a diamond shape and the E inside the O represents the concept of exchanging treasures. 

MOBILE APP DESIGN PROCESS

SOME OF THE KEY FEATURES INCLUDED … 

Medium-Fidelity Prototypes

A SIMPLE LOGIN | REGISTRATION

PROBLEMS & SOLUTIONS

  • Simple sign in process
  • Can visit as a guest 

SEARCH | NAVIGATION

PROBLEMS & SOLUTIONS

  • Without opening the actual item page, users can click the heart to save it to favourite folder to view later
  • Simple icons for quick search